Proof In Action

The Grace Manor Port Orange ad was designed to appear as a news story mimicking the publication’s format. This is how advertorials are done in print and why they are rarely pretty. But this ad wasn’t about being pretty, it was about a real event in the recent memory of the readers and how the community protected residents during scary times.

I’ve included another piece below to further illustrate the importance of providing details when marketing Senior Living.

Help Not Wanted

This ad was never about hiring a CNA. I used the Help Wanted device to create curiosity in a way that was contrary to typical Senior Living advertising. That gave me the opportunity to describe the details about Heritage Hall for the potential decision maker reading this ad.

Were I to write this ad today, I would go a lot deeper into programming specifics and staff qualifications.